Author(s): Sachin Kumar, Pratishtha Gupta

Email(s): ,

DOI: 10.5958/2349-2988.2016.00008.5   

Address: Dr. Sachin Kumar1, Dr. Pratishtha Gupta2
1Sr. Assistant Professor, Computer Science/ IT, Fairfield Institute of Management & Technology, (Affiliated to GGSIP University, New Delhi) , India
2Assistant Professor, Department of Computer Science, Banasthali Vidyapith, Jaipur, India
*Corresponding Author

Published In:   Volume - 8,      Issue - 2,     Year - 2016

This paper is a complete survey of different search engine optimization techniques and large number of related techniques in diverse disciplines, including Online Adverting Market, Anchor Text, Cloaking, Link Farming, Duplicate domain, Redirection, Keywords stuffing, hidden text, Link popularity spam, blog-spam, Guest-book spam, FFA pages, Negative impact of web ranking, Contents in images, HTML Links, Dynamic URL’s. Applications discussed are Easily searchable and take a lot of time with developing your website’s content, Make the overall design user friendly, Vary the keyword for each individual web page, Make sure that your hyper links are visible, accessible and informative, Learn how to lead traffic to your site. At last we relate various techniques with application areas and also explain their future scope. We intend this paper to be useful to researchers and practitioners interested in search engine optimization.

Cite this article:
Sachin Kumar, Pratishtha Gupta. A Survey of Techniques and Applications for Search Engine Optimization. Research J. Science and Tech. 2016; 8(2):59-70. doi: 10.5958/2349-2988.2016.00008.5

Recomonded Articles:

Author(s): Sachin S. Rajmane, Sushil R. Mathpati, Jairaj K. Dawle

DOI: 10.5958/2349-2988.2016.00026.7         Access: Open Access Read More

Author(s): Sachin Kumar, Pratishtha Gupta

DOI: 10.5958/2349-2988.2016.00008.5         Access: Open Access Read More

Author(s): Gorakh Nath, Keshav Singh

DOI: 10.5958/2349-2988.2016.00003.6         Access: Open Access Read More

Author(s): Rohan Shewale, Pallavi Chodhary, Sneha Powale, Shubhangi Chimankar, Ankita Umale

DOI: 10.5958/2349-2988.2015.00013.3         Access: Open Access Read More

Author(s): Khushbu S. Patel, Amee K. Patel, Hardik H. Chaudhary , Dhrubo Jyoti Sen

DOI:         Access: Open Access Read More

Research Journal of Science and Technology (RJST) is an international, peer-reviewed journal, devoted to science and technology...... Read more >>>

RNI: Not Available                     
DOI: 10.5958/2349-2988 

Recent Articles